Richard Moore

Managing Director

Richard is at the forefront of the research industry in Northern Ireland. He joined Millward Brown Ulster in 1980, becoming Managing Director in 1983, since when the company has firmly established itself as the leading market research company in the Province.

A full member of the Market Research Society, and a former Chairman of the Northern Ireland Branch of the Chartered Institute of Marketing, he has been regularly involved in lecturing on market research at both Northern Ireland universities, and at London-based seminars. A regular contributor to television, radio, and other media coverage of market and social research, he has particular expertise in opinion polling and political research, business-to-business research and qualitative methods.