Catherine Toner

Research Director

Catherine joined Millward Brown Ulster in 1993 as a Director, with extensive experience in the areas of television, banking and financial services, education, travel and tourism, FMCG, soft and alcoholic drinks, corporate imagery and public policy. She is also highly active in the design and management of a wide range of quantitative studies in all of the above areas but with particular insight into customer satisfaction audits.

Catherine has primary responsibility for the implementation of new technologies and the internal management of corporate resources including the introduction of CAPI (Computer Assisted Personal Interviewing), database management controls and leading edge presentation facilities.