Clare Durkin

Account Director

Clare is an Honours graduate in statistics and economics from the University of Ulster (1987). Clare manages the Millward Brown Ulster Omnibus, a bi-monthly omnibus facility which has been operating since 1980. Clare is currently the Vice Chair for Member Services of CIM.

During the course of an average year, Clare deals with the research needs of over 100 clients ranging from multi-national FMCG companies with global brands, to charities and local interest groups. In addition to the wide range of clients using this unique research vehicle, Clare is also involved in the design management and interpretation of a wide range of ad-hoc quantitative studies in the areas of financial services, FMCG, transport, retailing, social and public policy.

Clare is responsible also for our computerised data-processing, co-ordinating sampling and the full portfolio of statistical services (correspondence analysis, cluster analysis, factor analysis, multi-linear regression and adaptive conjoint analysis) within Millward Brown Ulster.