Alan Lobo

Director

Alan Lobo joined Millward Brown Ulster in 2002 as a Director, and is a qualitative expert with over 15 years experience in many industries and business sectors.

Alan previously worked in London for an ad hoc qualitative agency providing services to blue chip companies throughout GB, NI and Europe.

Alan's particular speciality is in designing, testing and implementing new qualitative research techniques with a view to extracting the optimum information for clients.