The Sample

adults (16+)

This normally yields at least :

500 Housewives (including males)
600 Motorists
850 Housewives and/or Heads of Households
200 - 250 in Belfast City

Plus 200 children aged 8 - 15 (optional)

Design

Quota Controlled by :

Sex
Age
Class
Region

(Interviewing is carried out at 45 randomly selected sampling points.)

Interviewing Method

All interviews are face-to-face normally in the respondent's home.

As a founder member of IQCS, Millward Brown Ulster ensures :

First rate interviewing (to IQCS standard)
Postal and telephone bank-checking
Manual editing of all questionnaires
Data keyed direct to computer, with full verification data editing on computer

Executive Support

Full executive support is available in designing questionnaires professionally. Costs can then be provided on the basis of these questionnaires, or if preferred, on a draft questionniare provided by the client.

Reporting

Reporting can be provided in various forms :

Full Report : computer tabulations, plus charted extracts of the key findings supported by a fully written commentary. A verbal presentation is also normally provided.
Charted Report : computer tabulations plus charted extracts of key findings.
Tabular Report : computer tabulations. (Special analysis requirements can be built in at no additional cost, if specified in advance.)
Data Only : under most circumstances data can be provided electronically.

Costs

Costs are calculated on a "per question" basis. The sample size expected to answer a particular question as well as the question type is taken into account.

Question types include :

Single question/single answer
Single question/multiple answer
Single question/verbatim answer

These cost from £610 upwards for a full sample.

Discounts are applied for :

Smaller samples (e.g. half samples, men or women only, housewives only and minority samples)
Shorter reporting method (see reporting)
Multiple insertions within a 12 month period

Omnibus in Republic of Ireland

Four Omnibus Surveys are run per month in the Republic of Ireland. The sample size on each is 1,200 (aged 15+). Inclusions on this Omnibus survey can be co-ordinated by contacting Clare Durkin.

Social & Business Omnibus

The Northern Ireland Omnibus Survey also provides facilities for a Social Omnibus dedicated to non commercial research projects. For further details contact Clare Durkin.

Millward Brown Ulster also runs a Business Omnibus. Contact Fiona Norman.

Catibus

CATIBUS combines the benefits and advantages of our face-to-face Omnibus with those of our Computer Aided Telephone Interviewing System (CATI).

Monthly, Sample is 500, quota controlled, aged 16+ years

Quota controlled by :

Sex
Age
Social class
Region

Catibus in Republic of Ireland

A monthly CATIBUS is run in the Republic of Ireland. The sample size is 1,000 (aged 15+).

CATIBUS Supervisor: Jill Park.