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Trolleybus

Ulster Marketing Surveys Trolleybus - October 2000

Continuous tracking of the NI retail grocery market
Ulster Marketing Surveys Trolleybus retail monitor has been running since 1996
Monthly interviews with fresh sample of 1100 adults
Builds to annual tracking base of over 13,000

Large annual base permits geodemographic mapping

See your hot & cold spots

Compare hot & cold spots with those of competitors

Illustrate catchment areas for stores

Identify areas for future development

Covers :

Grocery stores visited in past week for top-up shopping & casual purchases
Profile of those carrying out any grocery shopping in the past week
Amount spent on top-up shopping
Stores regarded as convenient for top-up shopping
Stores visited in the preceding week for grocery shopping
Stores where a main shopping trip has been undertaken
Amount spent on main grocery shopping trip
Loyalty to stores

Competitive repertoires
Frequency of shopping
Distance travelled to stores
Mode of transport used

Track performance on a monthly or quarterly basis and compare to share of voice/promotional campaigns

Two reports per annum

Annual Subscription of £6,600 + Vat

Facility to include exclusive questions for :

1 month delivering a base of 1100 adults at cost of £400
A quarter delivering a base of 3300 adultsat a cost of £950
6 months delivering a base of 6600 adults at a cost of £1800
or 1 year delivering a base of 13000+ adults at a cost of £3500

For Further Information Contact: Catherine Toner, Research Director.